Boost Your Website Engagement: Four Tips to Consider

In this competitive business world, having a strong online presence is important for every business. After all, every customer and potential business partner heads online to look for you and learn more. They may not feel fully confident about trusting you if you do not have an engaging website.

Looking at your website and trying to improve it holistically can overwhelm you. However, taking it one step at a time can make the process so much easier for you.

If you are not sure where to begin, here are some of the best tips for you to consider.


  1. Use Interactive Media

You must not overlook an opportunity to interact with your customers to keep them engaged. Every website must have an interactive product catalogue for its visitors to explore. Here, you can show customers how your product looks or works in real life.

If you have guides or video tutorials on your website, make sure to add subtitles to your videos to connect with the viewers. You can use tools like Adobe for speech to text conversion.


  1. Improve the Speed

The speed of your website matters a lot in keeping your audience engaged. No one has minutes to spare in order to wait for your website to load. They can only enjoy a streamlined experience if your website loads fast.

According to Google’s ranking factors, your website must be able to load in three seconds or less to rank. Hence, paying attention to this factor holds great importance.  

To begin with, ensure that your images, CSS, JavaScript, and HTML are less than 150 KB. You can also look for tools that can help you monitor this aspect of your website. A website with a good loading speed ensures customer satisfaction.


  1. Make it mobile-friendly

Every customer who comes across your website may not be using a personal computer. They may also try to view your products or services on their cell phones or tablets. Your website must be responsive for every customer and their unique device.

A responsive website design experience that adapts to multiple devices ensures that every customer has a streamlined experience. This feature also helps your website rank higher and increase your customer’s engagement with your products and services.

The best way to determine the friendliness of your website is to take a Google Mobile-Friendly test (see here) to determine if your website offers a mobile-friendly experience for the users.


  1. Strategize Your CTAs

Strategically placed call-to-action (CTA) buttons help visitors navigate your website and follow a logical route through your sales funnel. You cannot randomly place CTAs across your website and expect to see conversions.

You must place your CTAs at key engagement areas and conduct A/B tests on your CTA buttons/ From there on, watch user sessions and analyse the heatmaps to determine if your CTA placement attracts and engages customers.

It may take some time to figure out the best placement for your CTAs, but finding the right spot can significantly increase conversions.