Top 4 Video Editing Tools in Business

In the modern world, video marketing has become too popular, and therefore there are a large number of video editing tools that help beginners and professional users create masterpieces. At the moment, you can easily create high-quality videos without spending a lot of time on them. However, to make a successful video for your business, you need to choose quality software like Movavi and enjoy the process of creating breathtaking clips that will grab the attention of potential customers for your brand.

Best Video Editing Software for Business

If you decide to promote your brand with video content, the first thing you need to do is to choose quality software that will have many useful features to create a masterpiece. Below you can check out the top 4 video editors that brands most often use for their marketing strategy.

OpenShot Video Editor

OpenShot Video Editor is a free program that allows you to create incredible videos for Windows and Apple Mac users. This software has a simple and intuitive interface that even a beginner can figure out. It contains all the necessary functions that are necessary for standard editing, such as cropping, cutting, and rotating, there are also options for color correction, adding effects, transitions, and much more. However, it’s important to remember that OpenShot has a limited number of free tools, and if you need professional editing, you’ll have to pay and unlock advanced features.


VirtualDub – This video editor is similar in function to TechSmith, it also has a large number of tools, transition options, and visual effects. This software is designed for linear and fast editing, you can compress the video to the required size and do the conversion. You can also use VirtualDub to add audio and use filters to make your video more exciting. In addition, among the options you can see the function of copying, pasting, cutting, and deleting unnecessary frames, so the program is perfect for beginners and also for professional users.


VideoPad is one of the simplest and most convenient video editors that allow you to make high-quality video editing free of charge. Here the main emphasis is on sound control, so if you want to add voice-over or music to your video, this software is perfect for this. In addition, VideoPad offers a large number of tools with which you can adjust color, and sound, and add transitions and visual effects, which look great on any monitor. This video editor has several unique features, including 3D editing and an advanced effects library.


HitFilm is a video editor that boasts the most simple interface that even a novice user can figure out. With the help of this software, you can make your wildest fantasies come true in just a couple of clicks! This program is similar to FxHome, which is also simple and easy to use. The list of tools has various transitions, visual and sound effects, and a large number of functions with which you can shorten the video, trim, compress, and much more. In addition, HitFilm has an audio synchronization option, so if you need to create an attractive video, this program is perfect for this.


Video editing is quite a responsible process if you decide to use the video to promote your business, says Hubspot. First of all, it is important to pay attention to the functionality of the software that you choose and take a close look at the tools that the program offers. In the modern world, there are a large number of tools that help create successful videos for brands, but to choose an independent path, it is important to familiarize yourself with each of them and choose the one that suits your requirements and wishes.